Saturday, 24 January 2015

Moto G is scoring Lollipop to lead off this week's Android device updates roundup

Motorola is again showing why it’s one of the more reliable manufacturers when it comes to cranking out Android updates.

Lollipop is rolling out to the current-generation Moto G, so get ready for some Material Design, multitasking cards, and all the other goodies Google cooked up.

Each week we gather up all the major software updates for the biggest devices; phones and tablets on U.S. carriers (and unlocked phones, of course), wearables, and round them all up so you don’t miss a thing.

Making sure your device installs the latest software is a good housekeeping practice, ensuring you have the latest features, close security holes, and squish those pesky bugs.

Moto G (second generation): The most recent version of the Moto G is next up for Android Lollipop. The company said in a Google+ post that the update will be rolling out in phases. Hitting that update button repeatedly probably won’t help, but at least you know for sure it’s coming.

source:motog, greenbot

The Ultimate Winter Checklist for your Hair!

Here’s your ultimate winter beauty checklist that will make sure you have that lustrous mane you’ve been dying for.

Intense Moisturizing

The best way to keep your hair shiny and glossy during winters is to switch your regular conditioner to an intense conditioner meant for dry hair. During winter, the natural oils that keep your hair moisturized get sapped easily, and leave your hair dry and frizzy. Giving it that extra moisture is only going to help, so do get it without a second thought.

Quality Products

Winter or not, make sure you always use quality products for your hair and skin. Don’t be lured by new shampoos and conditioners arriving in the market- changing the hair care products you use too often can actually cause damage to your hair. Instead, stick to the products that you know your hair loves, especially if you have dry hair that is more prone to damage and breaks easily.

Hair Trimming

The benefits of regular trimming are severely underrated. Not only does trimming help keep split ends at bay, but it also helps maintain your hair and keeps it glossy and shiny. In fact, it is also believed that trimming every 6-8 weeks can help improve hair growth and enhances the natural beauty of your hair by getting rid of the damaged hair.

Occasional Oiling

Your scalp health says a lot about your hair health and vice vera, and during winters, make sure you give that little extra pampering to your scalp, which is vulnerable to drying out. Choose from almond oil, argan oil and coconut oil and give yourself a nice head massage atleast once a week. These oils can actually give your scalp and hair roots the nutrients they need to keep your hair shiny and glossy.

Get Wise

Be it summers or winters, one hair care tip you should live by is to use lukewarm water while rinsing your hair. You may love going for a hot water bath during the chilly winters, but it will only leave your hair frizzy and unmanageable. Instead, use hot water for your body bath and choose lukewarm water to wash your hair. Limiting the number of times you have a head bath is also believed to be helpful during winters.

Sunday, 28 December 2014

Indonesia halts search for missing AirAsia plane as night falls

 Indonesia called off until first light a search for an AirAsia plane with 162 people on board that went missing on Sunday after pilots asked to change course to avoid bad weather during a flight from Indonesia's Surabaya city to Singapore.

Indonesia AirAsia Flight QZ8501, an Airbus 320-200 carrying 155 passengers and seven crew, lost contact with Jakarta air traffic control at 6:17 a.m. (2317 GMT on Saturday). No distress signal had been sent, said Joko Muryo Atmodjo, an Indonesian transport ministry official.

On board were 155 Indonesians, three South Koreans and one each from Singapore, Malaysia and Britain, plus a French pilot, the airline said in a statement, correcting earlier information.

Tatang Kurniadi, head of Indonesia's National Committee of Safety Transportation, expressed hope of locating the aircraft quickly and said it was too early to detect any of the so-called electronic pings from its black box recorder.

"We are using our capacity to search on sea and land. Hopefully we can find the location of the plane as soon as possible," he told a news conference.

"What I need to emphasize is until now, we have not found out how the plane fell or what kind of emergency it was."

Indonesia AirAsia is 49 percent owned by Malaysia-based budget carrier AirAsia (AIRA.KL), which has had a clean safety record since it began operating 13 years ago. The AirAsia group also has affiliates in Thailand, the Philippines and India. The aircraft had accumulated approximately 23,000 flight hours in some 13,600 flights, according to Airbus (AIR.PA).

The pilots of QZ8501 "was requesting deviation due to en-route weather before communication with the aircraft was lost," the airline said in a statement. Singapore, Malaysia, Britain, South Korea and Australia offered to help in the search and any investigation. Malaysia said it was sending vessels and a C130 aircraft while Singapore had also sent a C130. Australian Prime Minister Tony Abbott said a P3 Orion aircraft was on standby if needed.


Flight QZ8501 was between Tanjung Pandan on Indonesia's Belitung island and Pontianak, in West Kalimantan province on Borneo - almost halfway between Surabaya and Singapore - when it went missing. There was bad weather over Belitung at the time and the aircraft had been flying at 32,000 feet before asking to fly at 38,000 feet to avoid clouds.

In both Surabaya and Singapore, anxious relatives of people on the plane awaited news.

Louise Sidharta was at Singapore's Changi Airport waiting for her fiancée to return from a family holiday.

"It was supposed to be their last vacation before we got married," she said.

A man named Purnomo told TVOne in Surabaya of a lucky escape.

"I should have been on the flight," he said. "We, seven people, had planned to go to Singapore for vacation but this morning I had an emergency. I had my passport in hand."

Tony Fernandes, chief of Malaysia's AirAsia, said he was heading to Surabaya.
 AirAsia plane
"My only thoughts are with the passengers and my crew. We put our hope in the SAR (search and rescue) operation and thank the Indonesia, Singapore and Malaysian governments," he said on Twitter.

AirAsia swapped its distinctive bright red logo for a grey background on its website and social media accounts.

The incident comes during a troubled year for Malaysia-affiliated airlines. Malaysian Airlines Flight MH370 went missing on March 8 on a trip from Kuala Lumpur to Beijing with 239 passengers and crew on board and has not been found.

On July 17, Flight MH17 was shot down over Ukraine, killing all 298 people on board.

Indonesia AirAsia has a fleet of 30 Airbus A320s. The missing plane has been in service for just over six years, according to

All AirAsia-branded airlines operate aircraft made by Airbus, which has orders for several hundred planes from the group. AirAsia is considered one of the European planemaker's most important customers.

Friday, 13 June 2014

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25 Hot and Cool Inspirational Motorbikes Photography

Here are list of 25 Hot and Cool Inspirational Motorbikes Photography. We are proficient camera people, a spouse and wife group, who were raised with what are currently Inspirational Motorbikes Photography. Our fixation on photography has driven us in lots of bearings, one of which is cycle and auto photography. We see motorbikes as accurate objects of excellence. They inspire the precise force of force and opportunity. When we photo a bicycle, we mean to bring out all these qualities, and catch the many-sided shape and structure, to make a shocking 25-dimensional picture of the cycle, that is world class.

Motorbikes were made by Giannini as an elective fly out mode in Choice to conceal the taking part Vongola parts from the Millefiore’s radars. Giannini expressed that the motorbike was a model that he appreciated for its racing abilities. Utilizing new innovation, he had adjusted it. Concerning fuel, in the wake of activating the Dying Will Flame, its wheel force might expand. Giannini includes that he likewise utilized the invisibility force of the Mammon Chain to conceal Dying Will Flames from Dying Will Flame radars. I hope you will give plus point these 25 Hot and Cool Inspirational Motorbikes Photography ?

This overwhelming gentleman, Pan Head Billy, turns up. Alleged in light of his two wheeler, he had a face like Zeus with hands like scoops holding a suicide grip. Much more consideration snatching than the cycle itself. Initially originated from Milwaukee, ex US Air Force, and was en route to a companion’s gathering in LA. Separation was no impediment for Billy. So we got talking and he used a hour offering his out and about stories with me. He was a genuine High Plain’s Drifter, continually moving starting with one state then onto the next. All his belonging were stuffed in around him. Billy exuded intense unstoppable impermanence. As we talked I felt that at any minute he might shoot off. Utilizing high end proficient cameras and lighting, we bring our studio to you, to make handout quality pictures that will keep going a lifetime. If you need a photo of a singular bicycle, or a full gathering. At that point you can let me know.

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Choosing a motorcycle

Choosing a motorbike can be a big challenge. Do you buy what your best mate has? Do you buy what the guy at the riding school suggested? Do you buy what the salesman at the bike shop is pushing you to buy? Or do you buy the bike that's really right for YOU?
Whether this is your very first bike, or you're coming back to riding a motorbike after a long break, one thing you'll find is that there's a HUGE range to choose from in makes, models and styles of motorcycle.
Your first challenge is to choose the STYLE of bike that suits you best. This will depend on what type of riding you intend to do. It's all very well buying a scooter, but if your passion is weekend riding in the mountains it ain't gonna cut the mustard! Similarly, Harley's and Ducati's sound great and look a dream, but if you're main riding is in heavy traffic every day, you'll soon wish you'd bought something else.
So how do you make the decision that's right for you? Well, let's start by looking at the different styles of motorcycle and what they have to offer.

Sports bikes

2006 Yamaha YZF-R1
Sports bikes are for adrenalin junkies who like their rides relatively short and full of power and excitement. Examples of typical sports bikes include the Yamaha YZF-R1 (pictured), the Suzuki GSX-R750, the Honda CBR600RR, the Kawasaki Ninja 650R and the Ducati 999.
If you're restricted to 250 class motorcycles, you might be choosing between the Kawasaki Ninja 250R, the Hyosung GT250R, the Suzuki RGV250, the Honda NSR250 and the Aprilia RS250.
What ever you choose, sports bikes are about speed, not comfort. They are typically light, agile machines with a huge power-to-weight ratio and adrenalin-pumping acceleration. Experienced riders really appreciate the precision of sports bikes, which are usually designed to closely resemble their racing cousins. Sports bikes become an extension of the rider's body and very small weight shifts can be used to control the bike through tight corners and sweeping bends.
The negative of sports bikes is that they typically don't behave very well at slow speeds in heavy traffic. They tend to have a high centre of gravity and the rider sits in a very "prone" position - ie, stretched out over the fuel tank without a lot of room to move when you start to get fatigued. So they become a bit painful on long rides. They also don't tend to suit older riders who suffer from joint pain or stiffness.


2010 Kawasaki Vulcan 1700
Cruisers are for comfort junkies. If you really want to look the part and be able to ride all day without getting fatigued, a cruiser might be the right bike for you. Typical examples of the modern cruiser at the Kawasaki Vulcan Classic (pictured), the Suzuki Boulevard, the Yamaha V-Star or VMAX, the Honda Shadow and the Harley-Davidson DynaGlide.
If you're restricted to the 250 class, your choices would include the Yamaha V-Star 250, the Suzuki Intruder LC250, the Kawasaki Eliminator 250VN or the Hyosung Aquila 250. While these are small bikes, they are styled after their larger brothers and can look very stylish. My wife had an Eliminator 250 which looked like a Harley and bikers would come and stare at it when ever she parked it, even wanting to sit on it to see what it was like.
The real advantage of cruisers is their upright sitting position and, in most cases, the forward positioning of the brake and gear levers, which allows your legs to be partly or fully extended when riding. They are designed for long haul riding in comfort and style, usually quite low revving with lots of top end speed but not a lot of acceleration.
Negatives of cruisers include their weight, which can be excessive, their fuel consumption (sometimes very thirsty) and their lack of ground clearance (which in the bigger Vulcans and Harleys can mean scraping on roundabouts and tight corners. They also can require a bit of muscle to handle, especially if you happen to lay one on the ground. They are usually more expensive than other styles as well.

Sports Touring

2006 Yamaha FJR1300
Sports Tourers are a little rarer than the first two styles we've covered here, but well worth considering all the same. They combine the speed and handling of a sports bike with the comfort and style of a cruiser, with some obvious compromises. Typical examples of the sports tourer class are the Yamaha FJR1300 (pictured), the BMW K1200GT, the Moto Guzzi Norge, Honda ST1100, the Suzuki Bandit 1200S, the Yamaha FZ1, the Honda VFR, the Triumph Spring ST and the Buell S3T Thunderbolt.
As far as I know, there are no sports tourers in the 250 class (sorry, it would be something of a contradiction).
As the owner of a sports tourer myself (FJR1300), I can attest to the combination of power and comfort that sometimes really shocks riders of other styles of motorcycle. They are quick and agile, able to handle the twisties with ease and keep up with almost anything, while at the same time they can easily be made comfortable enough to ride all day. But they are typically pretty expensive and heavy. Some are also fuel guzzlers, although mine gets remarkable economy for such a large bike.

Saturday, 19 October 2013


1.       What should an advertiser use to organize ad groups?

A.      Common themes

B.      Maximum cost-per-click (CPC)

C.      Number of words per keyword

D.      Location targeting

2.       You’re managing a campaign where budget is unlimited as long as ROI is positive, but something still limits how you’re able to effectively invest. What is it? Choose the most closely related answer.

a.       Whether you’re payment method is credit or debit

b.      The number of tracking codes installed on your website

c.       The value of traffic available for keywords your targeting (x)

d.      The number of websites on the internet

3.       Which method would be recommended to an advertiser who is trying to increase the Quality Score of a low performing keyword?

a.       Repeat the keyword as many times as possible in the ad text

b.      Delete the keyword and add the keyword to the campaign again

c.       Increase the daily budget for the campaign in which the which the keyword is located (x)

d.      Modify the ad associated with that keyword to with that keyword to direct to a highly relevant landing page ( x )

4.       Which is a benefit of manager Defined Spend (MDS)?

a.       Control over managed account budgets for My clients Center (MCC) account-users (X)

b.      Advanced permission control for billing preferences in multi-user accounts

c.       Payment flexibility for accounts currently on prepay billing

d.      Automatic bidding adjustments for Conversion Optimizer users

5.       If you’re campaign is opted into show ads on Google Display Network, and your display Network ads have a lower CTR than your existing search ads, how will this impact the quality score of your search campaign?

a.       Your quality score will be adjusted to reflect the average CTR of both your search and display network campaign performance

b.      Your ad performance on display Network does not affect your rank for search ads, so a lower CTR on the Display Network doesn’t affect the Quality Score of your ads for search. (X)

c.       Your daily budget will be adjusted to account for the drop in CTR and increase in the CPCs needed to maintain the existing Ad rank of your search campaigns.

d.      None of these options are correct

6.       How often does the AdWords system run an action to decide which ads to show on Google search page?

a.       Every time a user enters a search query (X)

b.      Once every two hours for a given keyword

c.       Once every24 hours for a given keyword

d.      Every time a new advertiser adds a keyword to an account (-x; maybe)

7.       Suppose you’ve created an ad group to advertise gourmet chocolate and it includes keywords like “dark chocolate” and “gourmet chocolate bars.” If you opted this particular campaign into Google display Network, what type of targeting would automatically be used to determine where your ads might show?

a.       Remarketing would be used to automatically target users who had previously visited sites related to your keywords.

b.      Automatic placements would be used to contextually target sites that share the same themes as the keywords within your campaign (X)

c.       Managed placements would be used to target specific sites you had selected as being important to your client (maybe)

d.      Topic targeting would be used to target all pages about chocolate, regardless of whether your exact keywords appear on the page.

8.       According to ad policies, which types of words, phrases, or characters can not be included in AdWords text ad?

a.       Ads can’t use call-to-action phrases such as “click here”, or “see this site.” (maybe)

b.      Ads can not contain words that are not directly related to the keyword that the ad is targeting

c.       Ads can’t use exclamation points (!) or question marks (?)

d.      All of the above (X)

9.       When resetting a password in AdWords what should a user keep in mind?

a.       The user will need to enable 2 factor authentication in order to access their account from any location

b.      The new password will work for AdWords and the old password will work for other Google products

c.       The password will need to be reset separately on other Google products that share the Google Account log-in. (X)

d.      The New password is now required to access all other Google products with the affected Google Account log-in (maybe)

10.   What impact on conversions would you generally expect from lowering and rising bids? Assume daily budget is not and will not be reached (select all that apply).

a.       Higher bids generally result in more conversions at higher average CPA (X)

b.      Lower bids generally result in more conversions at lower average CPA

c.       Lower bids generally result in lower conversion s at lower average CPA (X)

d.      Higher bids generally result in few conversions at higher average CPA

11.   Advertising on TV, print , and radio typically requires a predetermined budget. What key difference enables some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

a.       Online campaigns generate clicks, whereas other channels generate exposure (maybe)

b.      AdWords budget can only be set once annually and require a fixed commitment

c.       Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without predetermined budget as long as ROI is positive. (X)

d.      Budget cannot be applied to online campaigns due to the constant changes in traffic

12.   By monitoring ad campaign performance, an advertiser may obtain the information needed to :

a.       Create additional AdWords accounts for low-performing keywords (maybe)

b.      Create duplicate ad groups with identical keywords and different ad variations

c.       Compare campaigns performance to that of individual competitors

d.      Determine if campaigns care meeting overall marketing and conversion goals (X)

13.   An advertiser wants to increase click through rate (CTR). Which would help to eliminate irrelevant impressions?

a.       Assign unique keywords URL’s to each keyword

b.      Evaluate the site design for improvements

c.       Add negative keywords to the ad group (X)

d.      Add more relevant keywords to the ad group

14.   An advertiser created a new ad group in a campaign that is set to run on all sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:

a.       Impact the time of day that the ads are eligible to show (maybe)

b.      Determine the target return on investment (ROI) for a given ad group

c.       Impact search results and cost-per-click (CPC) on the Google Network

d.      Restrict the ads to specific sites and show them only when the content of a site’s page is relevant to the keywords. (X)

15.   A keyword with a very low click through rate (CTR) will usually receive

a.       A low quality score on the Google Search Network (maybe)

b.      More impressions on Google Display Network

c.       Low average cost per click (CPC) on Google search (X)

d.      Impressions only on the Google search Network

16.    You’re starting a new campaign with the goals of achieving positive ROI and extending to all profitable traffic.  How can the AdWords average daily budget help when starting out?

a.       It can help limit your cost and exposure while profitability is achieved (maybe)

b.      It can limit exposure to only the geographical areas you support

c.       It can help direct traffic to different landing pages to discover which performs  best

d.      It can help aim for a desired average position during testing (X)

17.   An advertisers looking to drive conversions is using manual cost per click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?

a.       The quality score of the keyword (maybe)

b.      The cost of the bid (X)

c.       The bids of the next closest competitor

d.      The profit derived from the from a paid click  (I think its this one)

18.   A My client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:

a.       Delete the account (X)- maybe

b.      See average cost per click (CPC) cost (yes)

c.       Invite others to access the account (no)

d.      Change the access levels of the other users (no)

19.    Advertisers on Google search accrue cost in AdWords when:

a.       They register a conversion using Conversions Tracking

b.      Their ads appear on the Google search page

c.       Users click on their ads (X)

d.      The users completes a purchase

20.   Amy, a new account manager at Bob’s agency will be working with three specific accounts underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access to only those accounts?

a.       Create a new MCC account linked to the original MCC account, and then move the three accounts into that MCC. Grant Amy access to that sub-MCC only.(X)

21.   Grouping similar keywords together in an ad group will:

a.       Allow an advertiser to use only broad match keywords

b.      Ensure that the ads and keywords in that ad group are approved (maybe)

c.       Allow an advertiser to create ads relevant to those keywords (X)

d.      Keep an advertiser’s average cost per click (CPC) within a narrow range

22.   With the Smart Pricing feature in Display, if our data shows that a click from a Google Display Network page is less likely to turn into an actionable business result- such as an online sale, registration, phone call or sign up- we may:

a.       Use data from the Display network auction to revise the cost of your search ad

b.      Automatically reduce your cost per click bid on Google Display network (X)

c.       Send notification that your bids should be adjusted (maybe)

d.      Automatically adjust your daily budget to serve less ads on Google Display Network pages

23.   When a campaign is showing as “Pending” with  Adwords, it is:

a.       Inactive but scheduled to begin at a future date

24.   On display network all keywords are considered broad match only. This means that you don’t have to :

a.       Manage your keywords performance at the ad group level

b.      Included negative keywords to refine your placement

c.        Included plurals, misspellings and other variations of your keywords (X)

d.      Include location targeting to narrow the reach of your ads

25.   It is beneficial to create multiple ad groups in order to:

a.       Opt specific ad groups into various Google networks

b.      Pause specific keywords if they’re not performing well

c.       Set different budgets for each ad group (maybe, can  that be done at the group level?)

d.      Break up keywords and ads into related themes (X)

26.   When sitelinks are set at both the campaign and the ad group level, which will be displayed?

a.       Sitelinks from both the campaign and the ad group

b.      Sitelinks at the ad group level (X)

c.       Sitelinks with the highest ad rank

d.      Sitelinks related to the query searched (maybe)

27.   You’ve been targeting the entire USA in your scuba diving equipment ad campaign, but you know that much of the scuba equipment that is sold is to customers in Hawaii. What would be the most effective way to optimize your campaign and measure the impact of an optimization?

a.       You delete all of the keywords that have not been performing well, and start over with a new set of keywords and campaigns that uses location targeting to show only to users in Hawaii.

b.      You add the keywords “Hawaii” to all of your ad groups, so that your ad will stop serving on searches that are not specific to Hawaii.

c.       You create a separate campaign targeting only Hawaii so you can easily see how your campaign performs in that state, and adjust your budget. (X)

d.      You adjust your ads scheduling so that your campaign is only showing during business hours for the time zone that Hawaii is in.

28.   Someone using the Google Russian search domain ( changes the language to English on the “preferences” page. The user may see ads targeted to:

a.       Russian speakers in Czech Republic

b.      English speakers in the united states

c.       Russian speakers in Germany

d.      English speakers in Russia (X)

29.   With social extensions, how are +1’s calculated for your ad and Google+ page?

a.       Only +1’s from your Google+ page are showing in the count that is visible on your ad

b.      Only +1’s from your ads are calculated, your Google+ page is considered a separate campaign (X)-no

c.       Any +1 on your ad applies to your Google+ Page as well. All +1’s from Google+ Page are also applied to your Adwords ads 

d.      Any +1 on your ad is displayed as a part of your display campaign but has no bearing on your quality score or Ad Rank.

30.   Quality Score on Google search is evaluated

a.       Every 24 hours

b.      Every 48 hours

c.       Every time someone does a search that triggers your ad (X)

d.      None of the above

31.   An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish-Speaking users, which targeting option should be refined?

a.       Demographic targeting

b.      Language targeting (maybe)

c.       Regional targeting (X)

d.      Ad scheduling

32.   Which formula represents how Ad Rank is determined on Google search?

a.       Popularity of the website being advertised

b.      Historic average position of each ad

c.       Maximum cost per click (CPC) multiplied by quality score (X)

d.      How much an advertiser is willing to spend each day (maybe)

33.   If an advertiser improves the quality score of a keyword, this keyword may:

a.       Earn the ad a higher average position (X)

b.      Receive fewer impressions on the search network

c.       Automatically reset match type to broad

d.      Be more likely to appear in bold when displayed in an ad (maybe)

34.   What is the impact of poor landing page quality on the ad group?

a.       The keywords in the ad group will have a lower quality score (X)

b.      The keywords in the ad group will be paused.

c.       The entire campaign will be paused.

d.      The ads in the ad group will be disapproved due to a low quality score (maybe)

35.   Which best describes keyword contextual targeting?

a.       Themes of selected placements determine related websites where ads will appear

b.      Themes of keywords are matched to relevant content on websites where ads will appear.(maybe)

c.       Ads are targeted only to websites related to specific businesses.

d.      Ads are targeted to groups of websites based on their site categories (X)

36.   If your ad group contained the broad match type keyword “tennis shoes,” which of the following keywords searches would your ad be eligible to appear on? Select all that apply.

a.       Sport equipment

b.      Running shoes (X)

c.       Buy tennis shoes (X)

d.      Tennis clothing (X)

37.   Location extensions can:

a.       Help show product information in a visual manner within your ad unit

b.      Help exclude locations where you do not have available stores

c.       Help nearby consumers find or call your nearest store front (X)

d.      Help reduce your CPC bid depending on the location of a user

38.   The keyword tool is used to:

a.       Determine exact competitors bids on keywords

b.      Find new keywords for ad campaigns (X)

c.       Determine if ads are showing for a particular search (maybe)

d.      Find duplicate keywords in ad campaigns

39.   As of May 2012, if the keyword ‘purple flowers’ was running within your campaign as an exact match, the ad would be eligible to serve for which of the following keyword searches? Select all that apply.

a.       A purple flowers seeds (maybe)-yes

b.      Purple flowrs (X)-maybe

c.       Purple flowers (X)

d.      Flower gardens

40.   Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?

a.       Standard (X)

b.      Accelerated

c.       Scheduled

d.      Optimized

41.   Which AdWords setting are specified at the account level?

a.       Network distribution preference and a set of keywords (maybe)

b.      A unique email address, a password, and billing information (X)

c.       A daily budget and set of keywords and placement (campaign I think)

d.      Location targeting, cost per click (CPC) bids and match types

42.   Which is a benefit of online advertising with Google AdWorks?

a.       Ads are displayed to users who are searching for a particular product or service (X)

b.      Ads can be include up to 50 characters for the first three lines of ad text

c.       Advertisers can identify the internet protocol (IP) address of users who are searching for products.

d.      Advertisers can pay to place their websites in the natural search results

43.   The main goal of automatic cost per click (CPC) bidding is to :

a.       Generate as many clicks as possible within an advertiser’s target budget (X)

b.      Generate as many conversion as possible within an advertiser’s target budget

c.       Achieve the target average CPC specified by the advertisers

d.      Achieve the target ad position specified by the advertiser.  (maybe)

44.   Quality Score and Ad Rank are calculated:

a.       Every time your ad is eligible to serve on a Display network page

b.      A few times a day, based on your ad scheduling setting (maybe)

c.       Every time you change your CPC’s within your account

d.      Every time someone does a search that triggers your ad (X)

45.   Which is a benefit of search advertising with Google AdWords?

a.       Extended reach to search partners--yeah

b.      Better positions in natural search results

c.       Ability to view competitors’ bid for keywords

d.      Ability to pay for specific placement in top ad positions (X)

46.   Which is a benefit of AdWords for search marketing?

a.       Collect contact information automatically from potential customers

b.      Increase position in organic results

c.       Understand how customers navigate websites (maybe)

d.      Acquire potential qualified customers (X)

47.   In the case of placement targeting ads on the Google Display Network, the quality score of calculating Ad Rank is based on:

a.       The quality of your image-yes by relevancy

b.      The maximum CPC of the keyword that triggered an ad

c.       Your daily budget

d.      The quality of your landing page (X)

48.   To determine which ad language to target to users, the AdWords system refers to that user’s

a.       Home country’s language

b.      Operating system language

c.       Chrome browser setting

d.      Google interface language setting (X)

49.   Which line of ad text would be disapproved based on Google’s advertising policies?

a.       Want fast results?

b.      Fast, easy, effective

c.       Best deals- click here (X)

d.      Free shipping

50.   Which are the required components of an ad group running on social Networks?

a.       Default bid, position preference, placements

b.      Frequency capping, daily budget, ad scheduling

c.       Text ad, keywords, default bid (X)

d.      Placements, keywords, network targeting (Maybe)

51.   Which is a best practice for creating effective ad text?

a.       Use the same ad text for every ad in the ad group

b.      Included price, promotion and exclusives (X)

c.       Use a home page for every URL

d.      Use multiple exclamations points to grab attention

52.   An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords form the search campaign if the keywords:

a.       Contain more than two words in the phrase

b.      Generate many impressions and few conversions (X)

c.       Generate many clicks and conversion

d.      Contain words that are duplicated in a display campaign

53.   How do managed placements on the Display Network work?

a.       Advertisers can guarantee placement on prominent and popular sites

b.      Keywords are used to place ads next to content that matches the ad

c.       Appropriate sites are automatically chosen for the advertise by the Google AdWords system

d.      Advertisers manually select the desired sites on which their ads may appear (X)

54.   Your agency won four new clients. Three have potential to track conversions and may consider an unlimited budget if ROI is positive. Which three?   

a.       Customer-branded merchandiser tracking inquires, some of which convert to a deal (X)

b.      Improve comedy group promoting a mysterious video with no immediate way to interact

c.       Network security company tracking free trails some of which convert to a purchase (X)

d.      Retail e-commerce selling luxury hats and tracking transactions (X)

55.   An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?

a.       Automatic cost per click (CPC) (X)

b.      Cost per thousand impressions (CPM)

c.       Cost per acquisition (CPA)

d.      Manual cost per click (CPC)

56.   A primary benefit of location targeting is that advertisers can:

a.       Chose to target a specific Google domain

b.      Target specific users who have already visited their site

c.       Target any combination of counties, territories and regions (X)

d.      Choose to only target websites based in a specific region or territory

57.   Which can be controlled at the ad-group level of an AdWords account?

a.       Daily budget

b.      End dates

c.       Geographic targeting (X)

d.      Placement-yes

58.   Which happens as a result of search campaign consistently meeting its daily budget?

a.       Fewer sites targeted at once

b.      Accelerated ad delivery

c.       Missed potential ad impressions

d.      Higher average cost per clicks (CPS’s) (X)

59.   What best describes Enhanced Cost per click (ECPC)?

a.       ECPC is the discount applied to your max CPC to determine actual CPC

b.      ECPC is a quality score boost for advertisers using ad extensions

c.       ECPC is a CPC bidding feature that automatically bids more aggressively in auctions more likely to result in a conversion (X)

d.      ECPC is a separate bid set for ad groups using Conversion Optimizer

60.    In order for cost per click (CPC) ads and cost per thousand (CPM) ads to compete with each other in the same auction on the Google Display Network, the AdWords system converts the CPC ads bid to:

a.       a CPM (maybe)

b.      a CPM conversion

c.       an effective CPM

d.      an effective CPM conversion (X)

61.   if your ad serve option is set to “optimize” and there are multiple variations of your text ads within the same ad group, AdWords will:

a.       automatically try to show the best performing ads more often (X)

b.      automatically server the ad with the highest maximum CPC the most often

c.        automatically lower your bids according to your CPA goal

d.      Automatically increase your quality score based on the average CTR of the ad group

62.   What happens when an advertiser sets a daily budget lower than the recommended amount, using the “standard” delivery method?

a.       Ads will show when a user searches on the advertisers keywords, but the ad’s rank will be reduced

b.      Ads will not show every time a user searches on the advertiser’s keyword (X)

c.       Ads will show each time a user searches on the advertiser’s words, but only during specific time periods

d.      Ads will never show when a user searches on the advertiser’s keywords

63.   A bilingual users searches on (the Google U.S domain) and has set Spanish as a preferred Google interface language. In order to target this particular user, which campaign language setting should as advertiser use?

a.       Bilingual

b.      Portuguese

c.       Spanish(X)

d.      English   

64.   Which best describes the “optimize” ad rotation setting in AdWords?

a.       The “optimize” ad rotation setting allows the AdWords system to automatically show the better performing ads more often. (x)

65.   The opportunities tab with AdWords can be used to:

a.       See an overview of how your campaign is performing

b.      Find keywords, bid, and budget ideas that can help improve your campaign performance (X)

c.       Find account opportunities tools that help your manage your daily budget

d.      Create and edit campaign, ads, keywords and campaigns setting 

66.   Negative keywords can help advertisers refine the targeting of their ads and potentially increase:           

a.       The number of relevant Display Network placements

b.      The amount of impressions served

c.       The click through rate (CTR) of their ads (X)

d.      Their campaign daily budget recommendations 

67.   An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this, the advertiser should create.

a.       A campaign with a separate daily budget specific to product line (maybe)

b.      And ad group specific to the product line with a higher daily budget (X)

c.       An ad group specific to the product line with targeted ad text

d.      Additional text ads that specifically feature the product line

68.   What should an advertiser use to organize ad groups?

a.       A common theme (X)

b.      Maximum cost per click

c.       Number of words per keyword

d.      Location targeting 

69.   A My Client Center (MCC) account functions primary as:

a.       A bid management system for AdWords clients managed by resellers and agencies

b.      A dashboard that allows clients view-only access to AdWords reports

c.       An umbrella account that allows for access to individual accounts with a single log-in (X)

d.      A separate AdWords account with its own keywords and campaigns

70.   It is important to identify special offers like “free shipping” before building an AdWords campaign in order to :

a.       Create a compelling ad text (X) 

b.      Choose effective CPC bids (maybe)

c.       Choose effective language targeting

d.      Secure an effective daily budget

71.   A lower CPA does not necessarily indicate a higher profit. Why?

a.       A Lower CPA may be due to changes in the network distribution (maybe)

b.      A lower CPA may be due to additions in negative keywords

c.       A lower CPA  may also have lower sales volume reducing overall profits (X)

d.      A lower CPA may be due to changes in CPC bidding

72.   When setting up an Adwords account choose your currency and permanent time zone carefully because:

a.       A time zone and currency will impact ad position

b.      By default ads are only served in the same time zone as indicated in your account

c.       Ads are only served in counties using the same currency as your account

d.      These cannot be changed once you’ve set up your account

73.   The maximum cost per click (CPC) bid is the

a.       Amount an advertiser is required to pay to achieve top ad position

b.      Most an advertiser is willing to pay for each click on an ad (X)

c.       Actual amount an advertiser pays for each click on an ad

d.      Amount an advertiser must pay to outbid competitors

74.   Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals’

a.       Competitors’ cost per clicks (CPC’s)

b.      Target market

c.       Website load time (maybe)

d.      Payment options available  (X)

75.   Which is one characteristic of the “Accelerated” delivery method?

a.       Ads are shown as frequently as possible until the budget is exhausted (X)

b.      Ads are shown when users search  relevant variations of keywords in the campaign

c.       Ads are only shown when there is a higher likely hood that users will click on them

d.      Ads are shown above the search results as well as on the right of the search results

76.    Adding placements to an ad group

a.       Does not affect the quality score for search (maybe)

b.      Negatively affects the quality score for search

c.       Improves the quality score for search (X) 

d.      Improves the quality score on Google (maybe)

77.   What type of bidding method is used to manage image ads on the Google Display Network?

a.       CPA

b.      CPM and/or CPC (maybe)

c.       CPC only

d.      CPM only (X)

78.   You can use the Contextual targeting tool to:

a.       See which images and text ads within your campaign are performing best on the specific website you are targeting

b.      Manage CPC bids for contextual campaigns with your account

c.       Run a report to determine which keywords are most likely to convert based on the past 30-days of your campaign

d.      See potential webpages where your ad can appear based on your keyword (X)

79.   An advertiser who decided to edit the location targeting of an ad can do this at the:

a.       Keyword level

b.      Ad group level (X)

c.       Campaign level

d.      Account level

80.   Jim’s restaurant is launching a new campaign and would like to greater exposure on mobile devices to attract users on the go. How can this be done?

a.       Enable a bid adjustment to bid less aggressively on mobile devices

b.      Enable a bid adjustment to bid more aggressively on mobile devices

c.       Create a dedicated campaign for each mobile device targeted (X)

d.      Use the same bid across all devices

81.   Which potential factors does Google use to calculate a search campaign’s recommended daily budget?

a.       Impressions (X)

b.      Transactions

c.       Placements

d.      Conversions (maybe)

82.   Your ad is live on Google search and want to continue to check it over time to see if it is still running. Why is it advised that you use the Ad preview and diagnostic tool instead of doing searches to find your ad on

a.       By performing searches that trigger your ad, you’ll rack up impressions without click, which can lower your click though rate and prevent your ad from appearing as often as it should (X)

b.        By performing searches that trigger your ad, you’ll automatically be charged for the impressions and may use all of your daily budget too quickly

c.       By performing searches that trigger your ad, you are inflating the amount of predicted impressions on the search keywords, which may impact your organic search ranking (maybe)

d.      None of these options are correct

83.   When optimizing your campaign you can get ideas for negative keywords and placements exclusions list through which AdWords tool?

a.       Ad experiments (X)

b.      Placement and performance report

c.       Keyword aggregator (maybe)

d.      List suggestor 

84.   Your text included the phrase “you friend has a crush on oyu, see more!”. Why could your ad be disapproved according to AdWords policies?

a.       Ads can not contain the phrase. “see more!”

b.      Ads can not contain exclamation points (!)

c.       Ads can not contain that amount of characters

d.      Ads can not stimulate email inbox notifications or fake “friend/crush” request (X)

85.   If you’ve set a maximum CPC bid of $1 for your ads and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad, assuming your ad is similar in all other aspects?

a.       $1

b.      $0.5

c.       $1.01

d.      $0.51 (X)

86.   You are focused on reaching viewers with video content and are looking to pay only when a user views your ad (CPV) model. Which form of AdWords video advertising would be most appropriate?

a.       CPM video ad format

b.      True View video formats (X)

c.       YouTube homepage ads

d.      Click to play video ad format (maybe)

87.   Ad group should be used to:

a.       Manage your daily budget according to which keywords are a priority

b.      Control specific sites that your ad will be targeted to on  the Google Display Network

c.       Organize your ads by a common theme, such as the type of products or services your wan to advertise. (X)

d.      Control delivery of your ads so that they appear only to users in a specific geographic location   

88.   A benefit of My Client Center (MCC) is the:

a.       Ability to edit campaigns setting for multiple account from a single location (X)

89.   Why should you avoid adding duplicate keywords across ad groups?

a.       Identical keywords compete against each other and the better performing keywords triggers your ad

b.      Identical keywords are not allowed in AdWords and you ads will be disapproved (maybe)

c.       Identical keywords will compete against each other and because both ads may serve it may increase your CPC  (X)

d.      None of these options are correct

90.   Higher quality score typically leads to:

a.       A faster delivery of daily budget

b.      Lower cost and better ad positions (X)

c.       Higher cost and lower ad positions

d.      Less overall impressions

91.   An advertiser wants to achieve the top position in paid search results. Which recommendation would improve the likelihood of top ad position?

a.       Decrease cost per click and decrease daily budget

b.       Decrease cost per click and increase daily budget

c.       Improve quality score and increase cost per click (X)

d.      Improve quality score and decrease cost per click

92.   An advertiser adds negative keywords to an ad group within a search campaign. This means that the ad will not show if the negative keywords:

a.       Also appear in the ad text

b.      Appear in the user’s search query (X)

c.       Have a maximum cost per click bid

d.      Appear in another campaign within the account

93.   Which is a factor that Google uses to target ads to users based on physical location?

a.       Operating system

b.      Telephone number

c.       Language preference

d.      Internet protocol (IP) address (X)

94.   Which formula does Google use to rank keyword targeted ads on Google search?

a.       Maximum cost per click bid, daily budget/ quality score

b.      Maximum cost per click bid x quality score (X)

c.       Maximum cost per click bid only

d.      Maximum cost per click bid x quality score/ daily budget

95.   By adding managed places to a Display Network campaign you can show your ad:

a.       On webpages where a contextual targeting algorithm identified that is a match between your keywords and a publishers content

b.       On specific webpages, only videos, games, RSS feeds and mobile sites and apps that your selected

c.       On webpages where the Smart Pricing feature determines there that ad is likely delivery ROI

d.      On Google owned and operated propertied such as Gmail and Google news that have relevant content for your keywords (X)